Increasing referral campaign effectiveness
Increasing referral campaign effectiveness
Increasing referral campaign effectiveness
Overview
ReferralCandy helps e-commerce businesses increase sales through word-of-mouth marketing. While conducting a survey with 20 ReferralCandy customers , we learned they were unsure about the performance of their campaigns.
Making data driven decisions is often one of the largest concerns of a business owner. ReferralCandy solved it by implemented A/B testing, which led to:
Increase in email clickthrough rate
Increase in referral sales
Increase in referralcandy revenue
My Contribution
Product strategy
User research
Product design
The Team
1 × Product designer
1 × User researcher
2 × Engineers
Year
2021
Overview
ReferralCandy helps e-commerce businesses increase sales through word-of-mouth marketing. While conducting a survey with 20 ReferralCandy customers , we learned they were unsure about the performance of their campaigns.
Making data driven decisions is often one of the largest concerns of a business owner. ReferralCandy solved it by implemented A/B testing, which led to:
Increase in email clickthrough rate
Increase in referral sales
Increase in referralcandy revenue
My Contribution
Product strategy
User research
Product design
The Team
1 × Product designer
1 × User researcher
2 × Engineers
Year
2021
Overview
ReferralCandy helps e-commerce businesses increase sales through word-of-mouth marketing. While conducting a survey with 20 ReferralCandy customers , we learned they were unsure about the performance of their campaigns.
Making data driven decisions is often one of the largest concerns of a business owner. ReferralCandy solved it by implemented A/B testing, which led to:
Increase in email clickthrough rate
Increase in referral sales
Increase in referralcandy revenue
My Contribution
Product strategy
User research
Product design
The Team
1 × Product designer
1 × User researcher
2 × Engineers
Year
2021
From our discussions, it became clear that customers had doubts about their referral program's effectiveness.
From our discussions, it became clear that customers had doubts about their referral program's effectiveness.
From our discussions, it became clear that customers had doubts about their referral program's effectiveness.
Excerpt from a user interview highlighting their pain point – “It's really important for us to show our CEO that this program has shown growth”
Making data-driven decisions is important for business owners to drive growth
E-commerce business regularly rely on data and analytics to make decisions about their marketing strategies. Referral sale being the core of a good marketing strategy, we didn't provide actionable data. It was a challenge for them to assess the performance of their referral campaigns.
Making data-driven decisions is important for business owners to drive growth
E-commerce business regularly rely on data and analytics to make decisions about their marketing strategies. Referral sale being the core of a good marketing strategy, we didn't provide actionable data. It was a challenge for them to assess the performance of their referral campaigns.
Making data-driven decisions is important for business owners to drive growth
E-commerce business regularly rely on data and analytics to make decisions about their marketing strategies. Referral sale being the core of a good marketing strategy, we didn't provide actionable data. It was a challenge for them to assess the performance of their referral campaigns.
So how might we help business owners make better decisions?
By decoding customer feedback, we enabled actionable testing to refine marketing campaigns and drive growth. We first had to come up with some solutions and choose the most viable option.
So how might we help business owners make better decisions?
By decoding customer feedback, we enabled actionable testing to refine marketing campaigns and drive growth. We first had to come up with some solutions and choose the most viable option.
So how might we help business owners make better decisions?
By decoding customer feedback, we enabled actionable testing to refine marketing campaigns and drive growth. We first had to come up with some solutions and choose the most viable option.
We decided that AB testing would be a great way to solve the problem, here's why
We decided that AB testing would be a great way to solve the problem, here's why
Our customers were already familiar with AB testing in other tools
Building an MVP using our existing tech was feasible
It would be easier to analyse performance of two events
Understanding the competitors guided us in building a feature without overcomplicating it
We benchmarked AB testing not only with our direct competitors, but also industry standard testing tools to find an area which could give us an edge over the competitors.
Understanding the competitors guided us in building a feature without overcomplicating it
We benchmarked AB testing not only with our direct competitors, but also industry standard testing tools to find an area which could give us an edge over the competitors.
Understanding the competitors guided us in building a feature without overcomplicating it
We benchmarked AB testing not only with our direct competitors, but also industry standard testing tools to find an area which could give us an edge over the competitors.
So how do we figure out what we want to AB test? Let's look at the data
Although looking at the data, AB testing the widgets would be more fruitful. For building an MVP, engineers suggested we start with emails first since that would be easier to build and validate.
So how do we figure out what we want to AB test? Let's look at the data
Although looking at the data, AB testing the widgets would be more fruitful. For building an MVP, engineers suggested we start with emails first since that would be easier to build and validate.
So how do we figure out what we want to AB test? Let's look at the data
Although looking at the data, AB testing the widgets would be more fruitful. For building an MVP, engineers suggested we start with emails first since that would be easier to build and validate.
To validate the feature with our users, we set out to build an MVP beginning with a simple user flow
To validate the feature with our users, we set out to build an MVP beginning with a simple user flow
To validate the feature with our users, we set out to build an MVP beginning with a simple user flow
